Corporate

ExactTarget — San Francisco, CA

Campaign Manager: April 2012 – Present
Cross-functional management and campaign execution for ExactTarget global accounts clientele.

TELEION CONSULTING , LLC — Seattle, WA

Microsoft Marketing Manager: May 2009 – April 2012
Manage Microsoft Advertising's global marketing initiatives focused on driving new business and retaining/engaging existing business through email marketing and data analysis.

• Oversee international advertising campaigns and bilateral communications
• Collaborate with regional managers across the US, LATAM, APAC and EMEA to develop and deliver acquisition and retention marketing programs

MICROSOFT EMEA — Paris, FRANCE
Audience Marketing Executive (Contractor): September 2008 – June 2009
Executed Microsoft Dynamics marketing initiatives across 5 continents through Executive Field Communication and Project Management.

• Oversaw the development and delivery for lead generation campaigns of 50+ prospects, tracking the Return on Investment and Key Performance Indicators across multiple verticals in 20+ countries
• Managed a series of international Microsoft trainings, on and offline seminars, events, and tradeshows, by working with internal and external customers and vendors
• Organized marketing project schedules amongst a senior team of 11 executives by organizing campaigns, monthly conferences and developing internal communication tools

Recommendations:

• Thomas Parbst, World Wide Industry Marketing Manager, Microsoft Business Solutions [View]
• Katia Pietrosanti, Microsoft Dynamics - Central and Eastern Europe [View]

YAHOO! — Santa Clara, CA
Search Quality Analyst (Contractor): May 2008 – July 2008
Analyzed Yahoo! Search queries in an effort to improve Yahoo’s overall Search Engine Optimization.

• Achieved a query analytical speed of 45 queries per hour by testing Yahoo! services, identifying online query trends, and reporting test analysis

HITACHI DATA SYSTEMS — Santa Clara, CA
Marketing Analyst Intern: February 2008 – May 2008
Assisted the Vice President of Business Development in online database analysis and reporting.

• Drove plan execution by collecting data to define opportunities and segmenting levels of the technology industry through computing Compound Annual Growth Rates of competitors using excel reporting tools and market data

VIRGIN MOBILE, RE*GENERATION! — Santa Clara, CA
Social Media Marketing Executive (Contractor): October 2007 – December 2007
Managed a National Homeless Youth Awareness Month viral marketing campaign.

• Implemented strategic online marketing initiatives through a variety of social medias increasing site traffic by 35% and stimulating awareness of Youth Poverty to audiences across the country through direct marketing tactics and viral outreach